Michael V. Robb
My significant experience in the ranching and livestock industry has nurtured diverse management skills, the ability to positively affect the financial health of a business, and a personal commitment to integrity and honesty in all that I do. My work has impacted the industry in a variety of ways ranging from improving production lines to developing products and services demanded by today’s consumer to anticipating and planning for future needs.
Over many years of retail experience, I have developed proficiency with business plan development, creation of marketing materials, competitive analysis, and direct sales. A successful marketing philosophy focuses on the true needs of the customer and on the quality of product and services. I believe that creating a customer experience that provides overall value not available elsewhere is key to building and maintaining a successful business.
I have managed diverse types of livestock, farm, and recreational operations from the High Country of Colorado to the Post Oak Savannah of central Texas. During the course of my career, I have developed a true passion for the ranching and livestock industry and a sense of direction I believe is critical for increased efficiency and profitability. My land sales and development experience has provided tremendous insight and concern about the importance of carefully planning, developing, and conserving our precious natural resources for the future needs of agriculture and recreation.
I have actively participated in land, livestock, wildlife, retail, and land development businesses for 30 years. Integral to my long-term vision is the drive to maintain a constant vigil with respect to change and new innovation within this industry.
I have met many times with the technical and marketing staff at the Texas Beef Industry Council to stay in tune with changing consumer demand and new product development and promotion. I was an invitee to the Beef 706 Seminar sponsored by Texas A&M University and the Texas Beef Industry Council. This seminar provided an in-depth look at live animal and carcass evaluation and new processing practices brought about by changing consumer demand.
Auditing a graduate-level meat science course at Texas A&M furthered my knowledge of product quality assessment. My completion of the Corporate Strategies Seminar conducted by Cattle Fax deepened my knowledge of industry economics, marketing strategies, and risk management. I have been accepted by the Savory Center in Albuquerque, New Mexico—which conducts land management seminars worldwide—to attend the Ranch and Rangeland Managers course, conducted over two years and presenting a complete analysis and application of the Holistic Resources Management Model.
